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The veggie vandal.
/ Illustration / Design / Commercial
Client: Personal
Backstory
The veggie vandal is a bold, plant-based burger brand that breaks the rules of traditional vegan food. The name embodies its rebellious spirit, challenging the idea that plant-based eating has to be boring or predictable. More than just a food brand, The veggie vandal is an attitude: unapologetic, flavorful, and full of personality.
Goal
The project aimed to craft a strong, street-inspired visual identity that resonates with a young, urban audience. The challenge was to balance raw, edgy aesthetics with a clean and modern execution, ensuring the brand feels both rebellious and approachable. Every design choice, from typography to packaging, had to reinforce brand’s mission: making plant-based burgers that are just as badass as they are delicious.
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